SINGER Jah Prayzah dropped visuals for the song Hokoyo which is the title track of his forthcoming album set for release on April 3.
Just like his previous releases, the video appears destined to win the hearts of his traditional style lovers which can be traced back to his earlier works, reminding many of the days of Jerusarema.
The video portrays a rural set-up in which he combines traditional dances and dressing with a key message to his son of the things to expect when growing up.
His son Mukudzeyi Jnr features prominently in the video in what seems to be a way to bolster the song’s message and visuals.
So far this year, the Uzumba born artiste dropped another video Asante following the success of his ‘Thank You’ gig held in Budiriro earlier this year.
The Asante track, which many fans believed was a direct message to his haters who are fighting his progress, sounds similar to the message he is giving to his son in this latest song, whose video attracted more than 20 000 views in the first hour on YouTube.
However, while there is little doubt that the new video is another class act, it is the same concept that seems to be revolving around his previous editions which are found on Dzamutsana and Sadza Nemuriwo.
Watching his latest offering with critical lenses, one can easily depict that it is just a change of outfits but similar routines which might, however, lead to monotony. His ardent followers will certainly not pick this up because of their love for the singer.
The singer has promised more videos off the Hokoyo project and it remains to be seen what is in the pipeline from one of the country’s finest artistes.
He has mastered the art of balancing the likes of his traditional sound followers and the contemporary sound lover which he has acquired from his association with some of Africa’s finest singers, among them Tanzania’s Diamond Platnumz.