WHEN you meet someone in real life, you ask questions to get to know them better. You listen to their anecdotes, ideas, opinions, and beliefs.
You try to unearth their story, and to tell their own (or some of it, at least). The end goal is to connect. To find a kindred spirit with some similar likes, dislikes, and convictions for friendship, or romance, or some combination of both.
In business, the rules don’t really change. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company.
Do it right, and you’ll put building blocks in place that allow you to develop a thriving brand with an equally thriving future, one that people buy from simply because they love what you do, what you stand for, the stories you share, your vision, mission, corporate social responsibilities and future plans.
The past seven years, there has been no company that has allowed companies and individuals to tell their stories through them other than Ivory Square. The company is led by a team comprising mainly of youth led by the founder and managing director Tsuu Machingura and director TK managing the media side. Tsuu is a progressive team leader who is hands on.
Ivory Square is a leading consulting and training firm in the areas of project management, marketing and advertising as well as political strategies and marketing to the areas covered by the consulting firm. The company which started in Zimbabwe has spread its wings in Africa and Europe and has not put a foot wrong.
“Our goal is to generate demand for your product or service and assist those we work with to gain significant business value for their investment both in the short and long run. Sound over-simplified? Maybe, but, maybe not. It’s easy to find a service that’s flashy but lacks strategy, or, conversely, a campaign that demonstrates solid strategy that is weakened by mediocre creativity and branding. We can tailor our services to your requirement; therefore we have a complex, yet integrated team of people across Africa and in Europe; that specialise in a range of things to ensure best service for you,” said Tsuu Machingura
Ivory Square has provided solutions mostly in areas of Video production, marketing, project management, brand development, rebranding, collateral design, brand strategy among other things
The company has a talented team of directors, producers, editors and film crew that specialize in producing professional, broadcast, digital content for ad agencies, corporate businesses, government houses, TV commercials, music videos and creative focused organisations.
“We also have production offices in London, Lagos and Johannesburg. We have full video and audio production offices in Harare, Lagos Nigeria, Johannesburg and London-United Kingdom. They are comprised of video edit/grading suites using Final Cut Pro and Adobe CC suite software, along with audio suites, using the latest Pro tools and Logic software.”
“When it comes to marketing and advertising we provide full-scale marketing and advertising services. Our carefully trained experts understand marketing and the power of a strong brand. With our advertising team, we built creative campaigns across digital and traditional media. Our range of expertise includes media planning and buying, creative and implementation,” Machingura said.
Ivory Square has consistently garnered successful outcomes for clients through award winning creative and aggressive marketing strategies. With their range of services and expertise, they have been managing to analyse what their clients goals are and build a marketing strategy to achieve them. With years of experience across industries, they are creating solutions unique to each client.
“Re-branding a company is a unique and particular challenge that we tackle head-on. Researching industry trends and considering insight into effectiveness of everything from colours to fonts is an important part of repositioning any brand. The end result of this approach is an extensive corporate identity that defines your company and brand,” said Machingura.
According to Ivory Square, a company’s brand strategy is an extremely important aspect of their business operations. From your story to your market positioning, brand positioning and differentiation, you need to show the world how great you are through a cohesive strategy.