ZIMBABWE’S export promotion body, ZimTrade, is set to launch an online store, Shop@Zim, in a bid to enable local companies to access international buyers amid the coronavirus (Covid-19) pandemic.
In a statement, ZimTrade said its online store was premised on the need to create a singular online window for marketing and selling Zimbabwean products.
“Market scans have revealed that many local producers lack the global presence that could catapult their business into financial success. Potential exporters entering the international market on their own often face steep challenges of acceptance owing to, for example, lack of exposure and scepticism by established buyers. Thus, to assist companies in reaching more markets through online platforms and as a response to Covid-19, the online business platform will enhance engagements of local companies with international buyers as well as improve the visibility of locally produced products and services,” ZimTrade said.
“The goal of the store is to be the one-stop shop for authentic Zimbabwean products obtained at source. The platform seeks to be the nurturing, umbrella incubator for all Zimbabwean exports online. . . ,” the export body added.