Amazing Voices launched
© OLD Mutual’s Amazing Voices, a Pan-African singing competition in partnership with DStv aimed at discovering talented music groups in four African countries was officially launched on Friday.
The countries are Zimbabwe, South Africa, Ghana and Kenya. The musical competition will be showcased in seasons on Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic channels until April 5.
The competitors will come from nine cities including Harare, Bulawayo, Accra, Kumasi, Mombasa, Nairobi, Cape Town, Durban and Johannesburg. They will compete for US$100 000 in a battle of various genres including gospel, pop and rhythm and blues.
“This reality show will bring Africa together in a unique and uplifting way and we believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus,” said Old Mutual Limited chief marketing officer Vuyo Lee.
She added that now, more than ever, the continent is ready for the unifying experience and amplification of talent and they are certain that Amazing Voices will deliver.
M-Net chief executive officer Nkateko Mabaso said with the talent show, reality television will never be the same again and Amazing Voices will take viewers on the musical journey with hopefuls from the four African countries set to showcase their talents across three genres.
“This will make for compelling viewing and entertainment like never before and we are glad that the show will premiere on our platforms as this reaffirms Multichoice as Africa’s best storyteller,” he said.
DStv and GOtv viewers will be able to watch this talent search reality show that will be hosted by Thembisa Mdoda Nxumalo and Elikem Kumorzdie every Sunday for 13 weeks.
The first season of Amazing Voices will discover talent across the three genres with mass auditions that took place before each country’s selectors who then elected three groups of singers to advance to the home ground battle elimination stage.
After the elimination phase, the groups will advance to the grand stage where they will sing it out for the grand prize.
The competition’s auditions in Zimbabwe started last year on October 15 at Large City Hall in Bulawayo before coming to Harare on October 18 at Monomotapa Hotel with celebrated musicians Selmor Mtukudzi, Takura Shonhai and Tembalami Tagwirei as the selectors.
“It was wonderful to hear all the amazing voices that came through for the auditions, but it was also nerve-wracking having that big responsibility of finding the right groups that could bring the prize money of US$100 000 home to Zimbabwe,” said Mtukudzi.
Hip-hop sensation Takura said this was his second time being a judge and this time it was indeed a larger platform and he managed to see a lot of talent especially in Bulawayo.
Gospel sensation Tembalami added that he felt that at first the competitors did not quite understand the depth of the competition they were joining but everything changed once they saw the lights, the branding and realised that they were competing for a very large amount of US$100 000.