Case IH shines at agrishow


HARARE – International agriculture equipment manufacturing firm, Case IH, attracted huge crowds at the recently held Agricultural Dealers and Manufacturers Association (Adma) Agrishow in Harare.

Case IH, with its Zimbabwean distribution arm Agricon Equipment (Agricon) showcased its wide offering to farmers with an impressive product display and demonstrations.

Agricon chief operating officer Jason Smith said his company maintains a full range of Case IH equipment at its dealership to cater for customers’ needs.

“We have invested in the first completely integrated information technology system that tracks equipment performance. Our clients will have an end to end solution because we can tell the physical position of any equipment, hours or service,” he said.

Case IH stand stood out for its layout and comprehensive product display. Spread over a large area it showcased the brand’s full offering of tractors such as the high performance utility JXT Series, the JX Straddle models in 2 and 4 wheel drive, the Farmall JXM and Farmall A in ROPS version, the 140 hp Maxxum with cab, and the Puma range.

The line-up also included the powerful Magnum and Steiger tractors, plus the high-precision Sprayers, machines which are specifically designed for large scale farming operations. A Case IH Axial-Flow 7130 combine harvester completed the display.

Product demonstrations conducted throughout the show generated a lot of interest, with the Magnum 340 tractor and Case IH Patriot Sprayer 3230 proving particularly popular with the public.

Visitors to the stand also had the opportunity to learn more about Agricon’s customer-centred approach to sales and the comprehensive support they are able to provide with the backing of the Case IH organisation.

“Agricon is a perfect partner for Case IH. Their excellent after-sales service approach is driven by their long and successful history in supporting fleets of industrial equipment in Zimbabwe. In addition, they are using dedicated IT systems to track machine performance and potential issues,” Case IH Vice President Matthew Foster said.

The equipment manufacturer noted that the Adma show was a success with its JX75T 2 and 4-wheel drive options proving to be the best seller, as all available stock sold out and orders placed for shipments already on their way to Zimbabwe.

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