JOHANNESBURG – South Africa's national broadcaster SABC has brought in a new quota system, requiring 90% of the music played on its 18 radio stations to be homegrown.
SABC says the move, which has been hailed by local musicians after years of campaigning, will promote South African culture and heritage.
There will be a special focus on jazz, kwaito (local house-style dance music), and gospel music, SABC says.
There is no limit to the amount of foreign music commercial stations play.
"We believe that is important for the people of South Africa to listen to the music that is produced for them by the musicians in South Africa," SABC spokesman Kaizer Kganyago told the BBC, explaining the decision.
Jazz musician Don Laka, one of the leaders of the quota campaign, celebrated on his Facebook page, thanking SABC boss Hlaudi Motsoeneng.
"Today I am proud to be South African. This man Hlaudi made me share a tear for the first time in many years… Freedom at last!"
Local hip-hop star Slikour described it as the music industry's version of "Nelson Mandela coming out of jail".
The governing African National Congress also welcomed the decision, saying it will empower local artists and help spread African culture at home and throughout the world.