HARARE – Air Zimbabwe (AirZim) has today resumed daily direct flights between Victoria Falls and Johannesburg as the national airline intensifies efforts to consolidate its market share.
This comes as Zimbabwe is co-hosting United Nations World Tourism Organisation (UNWTO)’s 20th general assembly with Zambia in the resort town from August 24 to 29 and demand for the Harare-Victoria Falls route will be high.
“We have relaunched our services on Victoria Falls route in order to cater for increased air travel in and out of Zimbabwe. This is strategic because of the growth that we foresee before, during and after the UNWTO general assembly,” said Shingi Taruvinga, AirZim’s spokeperson.
She said the move will also improve domestic tourism.
“We are currently experiencing an increase in the use of our services by a lot of people following the launch of our Cruising Altitude promotion. The growth of air traffic in and out of the country should make us play a leading role in the provision of air travel services,” said Taruvinga.
This comes as the national carrier recently extended its promotion that reduced fares by as much as 60 percent from end of this month to September 2013.
A return ticket for Harare-Bulawayo went down to $105 from $300 while a return ticket for Harare-Victoria Falls is down from $421 to $180.
Taruvinga noted that since the reintroduction of AirZim’s domestic routes, air fares for local and regional routes have tumbled drastically.
“By lowering our fares, we are trying to demystify flying, to make it accessible to every person in the country. Travelling in an aeroplane should not be viewed as only for the elite,” said Taruvinga.
AirZim recently acquired two new planes to service its domestic and regional routes.