HARARE – The Daily News is the only national daily newspaper in the country that has grown its readership over the past year, newly-released research by the Zimbabwe All Media Products Survey (Zamps) shows.
Its competitors, The Herald and NewsDay bled readers massively during the same period, as the Daily News continues to deliver remarkable results since its re-launch a mere 18 months ago.
The independent paper, published by the Associated Newspapers of Zimbabwe (ANZ), only returned to the news stalls in March last year when a media commission appointed by Zimbabwe’s unity government gave it the green light to come back to the market, following its forced closure by the government in September 2003.
Since the fourth quarter Zamps report in December last year, the Daily News now has a market share of 22 percent, a one percent increase.
On the other hand, The Herald’s market share plummeted from 36 percent to 31 percent during the same period, despite all the advantages that come with its being a favoured, but lickspittle government propaganda vehicle, and the fact that it has been published since 1891 without a break and with active and direct state support.
The Herald’s stable mate, H Metro saw its market share drop from 22 percent to 21 percent, while Newsday’s readership plumbed 4 percent to 22 percent.
“The Daily News’ integrity, credibility, independent editorial stance, and reliable and balanced presentation of news, analyses, and comment are clearly the factors that are winning us readers over our competitors,” said Stanley Gama, the ANZ Group Editor.
“We are humbled by this latest confirmation of our phenomenal growth in the market. We want to say thank you to all our loyal readers and advertisers who waited patiently for nearly 10 years for us to come back from our unjust and malicious closure by the Zanu PF government a decade ago.
“We have no doubt that it is a matter of time before we are officially recognised as the number one media brand in Zimbabwe, a position that we occupied before our forced closure and which we believe we have fully regained as we tell it like it is, without fear or favour like no other newspaper can do in Zimbabwe,” he added.
Zamps is commissioned by the Zimbabwe Advertising Research Foundation, an independent body representing all advertisers, media houses and marketers.
It was established 16 years ago to undertake professional research in line with African standards into what people read, watch, listen to and buy, as well as their preferences. – Gift Phiri